Product Code: 7240742K
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The Sony FE 24-70mm f/2.8 GM lens is the mid ‘standard’ range zoom in Sony’s holy trinity of lenses together with the 70-200mm f/2.8 GM OSS and 16-35mm f/2.8 GM lens. Featuring renowned G Master optical configuration with exceptionally sharp and high resolution results the 24-70mm f/2.8 is a classic versatile zoom lens. This focal width has something to offer enthusiast and professional photographers whether they shoot portraits landscapes products weddings or virtually any subject. AF is fast and quiet using Sony’s Direct Drive SSM found on many native E-mount lenses. The bright and constant f/2.8 aperture is designed with a circular 9-bladed aperture resulting in smooth bokeh and soft out of focus areas when required.
The lens is built for professional use with a dust and moisture resistant design Nano AR coating and quick settings adjustment via lens barrel controls.
Product overview
The Sony FE 24-70mm F2.8 GM standard zoom lens incorporates some of the most advanced lens technology available and is the ideal choice for travel portrait and event photography where outstanding optical performance is key.
It comprises 3 aspherical elements: the ultra-precise XA (extreme Aspherical) element that reduces aberration across the whole zoom and aperture range and the ED (extraa-low-Dispersion) element and Super ED elements which minimise chromatic aberration and maximise resolution and bokeh maintaining vivid but natural colour.
The FE 24-70mm has a circular 9-blade aperture which produces attractive defocus effects and has a Sony Nano AR coating which eliminates ghosting and flare especially in backlit situations.
The G Master lens uses a direct drive SSM (Super Sonic wave Motor) focusing system that is super-efficient due to the use of a new algorithmic set so it is quiet and smooth and performs brilliantly for both movies and still images.
It has a compact design which is dust and moisture-resistant and has an AF/MF switch plus focus hold zoom lock and hood release buttons.
No-compromise design and technology result in a constant F2.8 zoom lens that can fully utilise the potential of current and future high-resolution camera bodies. This peerless standard zoom covers a 24mm to 70mm focal length range and is an ideal choice when ultimate image quality is required for portraits scenery snapshots and more.
A XA (extreme aspherical) lens element with superlative surface precision not only contributes to stunning corner-to-corner resolution and detail throughout the zoom range but also plays a vital role in achieving smooth soft bokeh that can be a powerful expressive tool in a wide range of photographic situations.
One ED (Extra-low-Dispersion) and one Super ED glass element in an optical path that has been designed to the highest standards help to achieve lifelike natural imagery without unnatural colouration by keeping axial and lateral chromatic aberration in check while maximising subjective resolution for breathtaking texture and detail.
The remarkable beauty of this lens’s bokeh is further enhanced by a 9-blade circular aperture design that contributes not only to smoothness but to natural highlights as well.
A constant F2.8 maximum aperture makes it easy to keep exposure settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speeds. Consistently spectacular image quality is ensured at any aperture or focal length
In addition to positioning large-aperture lenses with extremely high precision for spot-on focusing the Direct Drive SSM (DDSSM) system minimises spurious motion while an advanced control system and refined algorithms enhance AF operation speed. DDSSM is also smooth and quiet making it advantageous for movies as well as stills.
The ability to respond quickly to rapidly changing shooting situations can mean the difference between getting the shot or not. A manual/auto focus mode switch and focus hold button are positioned for easy access providing versatile professional control for a wide range of subjects and environments.
Sony’s original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting particularly in backlit situations. The result is consistently high contrast and clarity with deep blacks in the widest possible range of photographic situations. (1. Nano AR Coating / 2.Glass / 3.Transmitted light)
Zoom lenses can sometimes extend under their own weight during transportation and that can be a nuisance while increasing the chance of accidental damage. A zoom lock switch provides a simple sure way to lock the zoom mechanism for safe convenient transportation.
A hood lock mechanism prevents accidental hood detachment when moving from location to location while a hood release button makes it easy to remove and replace the hood whenever necessary.
Careful dust and moisture sealing measures have been implemented to ensure maximum protection and reliability in challenging environments. Shoot with confidence in light rain or windy conditions.